Crayola
My work with Crayola includes branding and package copy, as well as producing their first electronic toy. I named the Crayola Beginnings character line theTaDoodles, and developed a backstory for these colorful friends in giant coloring books.
Toys
I scripted and produced Crayola’s first-ever electronic toy: the Scribble and Sing Art Station. As with all their products, this musical toy encouraged colorful creativity.